Chances are, if you’ve been on TikTok in the past year or so, you have seen a Sunday Reset video on your ‘for you’ page at some point.
The viral social media trend involves users sharing their cleaning and restocking routines as they get ready for the new week. The ASMR audio is very satisfying, and the rhythmic movements of the vacuum – and the marks it leaves in the plush carpet – are very captivating.
Some even use stop motion to make it look like their trinkets and jewelry magically found their way into a drawer, or their Scrub Mommy moved across a surface all by itself.
This type of content is so popular that some TikTokers have gained internet fame because of it. Their videos have received millions of views and likes.
It has become so popular that fans of ‘CleanTok’ influencers like Jack Callaghan (@jack.designs) and Brooke Mason (@brookelmason) now know every detail of their interiors – and notice even small changes in the positioning of furniture or books.
I have also been drawn in by these oddly attractive montages recently. I could be lying in bed with spot cream on my chin and Netflix playing in the background, but I would still feel somewhat productive after watching a Sunday Reset vlog (or five), as if I had been the one to thoroughly clean my oven and wash my walls, not some stranger on my screen.
Do they inspire me to clean my flat? Sometimes. But mostly they make me feel relaxed and give me a sense of wholesomeness, similar to the feeling of watching a long episode of Antiques Roadshow.
And, honestly, sometimes I just like peeking into other people’s houses.
I’m not alone in this; 26-year-old digital editor Emilie Hill says these videos not only calm her, they ‘put the world to right.’
‘There is something so calming about watching someone else organize their fridge or color-code their wardrobe,’ she says. ‘Footage of a person cleaning a bathroom from tap to floor… it just motivates me to do my own and makes me feel at peace.’
Having recently moved to a different country for work, Emilie also stated that these types of videos have been a massive help in dealing with the disruption of relocating. ‘I’m watching them more now I’