KSI was left laid out in the middle of a WWE ring after revealing a major new deal for their Prime energy drink.
The social media star and his business partner Logan Paul, who is making serious waves in the wrestling world as the current United States Champion, have made a first of its kind sponsorship deal starting at WrestleMania 40.
Every premium live event from now on will see the Prime logo in the ring, as WWE has agreed to a branding deal for the canvas for the first time in its history.
However, the big reveal didn’t quite go as planned on SmackDown, as poor KSI got rocked by an RKO from legendary pro wrestler Randy Orton, landing right on the Prime bottle design on the mat.
After the deal was announced, the official Prime account tweeted photos, including KSI getting laid out, and then sat backstage wearing a neck brace.
‘WWE is in its PRIME,’ the account teased, but KSI quickly replied: ‘But at what cost…’
He added: ‘Why am I always just getting beat up on WWE?’
The record-setting partnership between Prime and WWE sees the beverage become the ‘official hydration drink partner’, as well as the ‘first partner to ever appear on the centre of the WWE ring’.
The deal promises ‘unprecedented exposure and integration within key WWE assets’, including events like WrestleMania, Money In The Bank, Survivor Series and more.