President Biden’s campaign for reelection put out an ad on Friday targeting Republican Nikki Haley's supporters while criticizing former President Trump for alienating them.
The ad, first reported by The Washington Post, is a 30-second spot that includes the various times Trump has criticized Haley, including calling her “birdbrain” and “not presidential material.”
The ad reads, “If you voted for Nikki Haley, Donald Trump doesn’t want your vote.”
Trump is quoted in a January post on Truth Social as saying that Haley supporters will be permanently excluded from the MAGA camp. a January post on Truth Social.
The ad also features clips of Trump expressing uncertainty about needing many Haley voters and claiming he doesn't require additional votes to regain the White House in November.
The ad says, “Save America. Join us.”
The campaign is spending over $1 million on this ad, which will be aired for three weeks in battleground states. This is part of a $30 million ad purchase aimed at seven battleground states crucial to Biden’s reelection efforts.
The campaign also released a statement earlier this week claiming Trump doesn’t want Haley voters, adding that Trump has been clear that voters who aren’t part of the “MAGA disciple” aren’t welcome in his camp.
In an email, the campaign argued that Trump's outreach to Haley voters is nonexistent and that Trump doesn't want moderate, independent, or Haley supporters.
The campaign also pointed out that Trump hasn't contacted Haley, the former governor of South Carolina, since she withdrew from the race. Haley didn't endorse the former president when she exited the race the day after Super Tuesday.
The campaign has maintained since Haley dropped out that Trump isn't interested in appealing to her voters. The Biden-Harris team perceives an opportunity to attract these Republicans to their side and assert that Trump is pushing them away. to court those those Republicans into the Biden camp and argue that Trump is driving them away.
“Donald Trump made it clear he doesn’t want Nikki Haley’s supporters. I want to be clear: There is a place for them in my campaign,” Biden stated in a message March 6.
