The Biden-Harris campaign has released two new TV ads that aim to show how disastrous Donald Trump's presidency would be for Black Americans if he won re-election.
The ads, “Back” and “Price,” features President Biden speaking directly to Black voters in a re-election ad for the first time.
“As bad as Trump was, his economy was worse and Black America felt it the most,” said Biden. “He reduced health insurance while giving tax breaks to the wealthy and big business. He fueled racial violence, attacked voting rights, and, if re-elected, promised to be a dictator and get revenge. We can’t go back.”
The two ads will air from March 17 to April 21 in Georgia, Michigan, Pennsylvania, and Wisconsin, four crucial swing states in the presidential election.
The Biden-Harris campaign also plans to show the ads on Black-owned properties including NewsOne, Blavity, and The Shade Room, and on streaming platforms during NCAA “March Madness” college basketball games.
This is the second set of ads the Biden-Harris 2024 team has launched specifically targeting Black voters in battleground states.
In February, during Black History Month, the team aired ads highlighting the administration's commitments to the Black community. two ads highlighting the promises the administration kept to the Black community.
Trump has been trying to appeal to Black voters in recent months.
From attending the Black Conservative Federation’s annual gala to hinting at selecting a Black running mate to starting a sneaker line, Trump has been working to gain support from Black voters.
Quentin Fulks, principal deputy campaign manager for the Biden-Harris re-election campaign, described Trump as a “complete failure” for Black Americans.
“Black unemployment and uninsured rates soared, his mishandling of COVID-19 endangered the lives of our community, and he dismantled a rule combating housing bias against Black Americans,” said Fulks in a statement.
Under Biden and Vice President Kamala Harris, Fulks stated that Black wealth increased by 60 percent since the pandemic and Black unemployment reached a historic low.
Fulks also highlighted the $137 billion in forgiven student loan debt, which disproportionately affects Black borrowers.
“The stakes are incredibly high for Black America and unlike Donald Trump, President Biden and Vice President Harris have put in the work and are not taking a single voter for granted,” Fulks remarked.
The Biden-Harris re-election campaign has been outspoken in recent months on what they call Trump’s history of “anti-Black” comments.
Still, Biden may face challenges.
Although Black voters in swing states such as Georgia were crucial to Biden’s 2020 victory over Trump, a new Reuters/Ipsos poll found that 37 percent of Biden’s Black supporters were “considerably less likely than his white backers” to say they were voting for him to stop Trump.
