The Atlantic has surpassed 1 million subscribers and is making money, the company said this week.
The company's total revenue has increased by more than 10 percent compared to last year, and advertising booked so far this year is also 33 percent higher than in 2023, it stated.
The number of people subscribing to The Atlantic has increased by at least ten percent each year over the past four years, and has gone up by 14 percent since last year.
Just three years ago, the company had a $20 million deficit and had to lay off many of its staff, as reported by The Wall Street Journal, noting the news organization then increased subscription prices by more than 50 percent.
“It's also difficult to make a profit in the media industry, and we will continue to be very careful in how we manage our operations,” Editor-in-Chief Jeffrey Goldberg and CEO Nicholas Thompson wrote to staff in a note on Thursday.
The news about The Atlantic’s profitability is particularly significant because many of the largest news outlets in the country have been laying off hundreds of journalists in recent months and trying to reduce costs to deal with a challenging digital advertising market and changing news consumption habits.
