The 42nd yearly Thailand Tourism 2024, organized by the Tourism Authority of Thailand (TAT), guarantees to delight with various activities across nine captivating areas.
From March 28 to April 1, the Queen Sirikit National Convention Center will become a center of excitement and celebration, attracting travel enthusiasts and fans of all things Thai into the lively world of tourism promotion, a culture showcase, and a crafts and food extravaganza.
Governor Thapanee Kiatphaibool says this five-day spectacle aims to push Thailand’s tourism even further forward, attracting professionals from the industry, including tour operators, hotels, and local tourism organizations.
Expert speakers are ready to delve into crucial topics such as travel trends, technology, marketing, sales strategy, and sustainable tourism.
Thailand Tourism 2024 will unfold through nine thematic villages, each highlighting the top travel destinations and activities in the country.
In the Central Region Village, the “Temple Fair” theme invites attendees to immerse themselves in the natural beauty, cultural richness, and historical significance of central Thailand.
The focus of the showcase is “Songkran & Mon Rak Lok Thung,” emphasizing the beloved water festival tradition and embodying the central region’s spirit.
Visit the Northern Region Village, where Chiang Mai, Chiang Rai, Nan, Lamphun, Lampang, and the Lanna team will sequentially present their unique charms.
Immerse yourself in the Lanna traditional New Year (Pee Mai Mueang in the northern dialect) with its harmonious blend of rituals, performances, parades, and community engagement.
Enter the Northeastern Eastern Village Zone with “Isan Festi”, a lively celebration bringing the stories of the Isan region to life.
Explore seamlessly integrated cultural traditions, products, and technology enhancing the tourist experience. Isan Festi commemorates the rich heritage of the Northeast, providing a deeper understanding of the region’s cultural tapestry.
The Southern Village Zone celebrates the unique charm of the Southern region, highlighting its rich culture and the pivotal role of nature and the environment.
This zone beautifully combines multicultural identity with modern technology, all under the banner of sustainable tourism.
Beyond regional presentations and exhibitions, visitors to Thailand Tourism 2024 will discover various travel campaigns by TAT designed to inspire wanderlust.
In the Centre Stage Zone, visitors can immerse themselves in daily special performances, including cultural shows and discussions on travel trends, technology, marketing, sales strategy, and sustainable tourism.
This active area, where entertainment meets a promotion for tourism, ensures a varied and enriching experience each day of the event.
The 42nd yearly Thailand Tourism 2024 goes beyond the usual commitments of places and things to see.
At the Net Zero Zone, the TAT discusses Sustainable Tourism Goals (STGs) and explains the Shape Supply project for TAT’s sustainability.
This includes STGs, STGs STAR project, CF-Hotels, Thai Tourism Industry Awards, and Low Carbon Tourism routes. All of this is presented simply and engagingly through the Low Carbon Exhibition format.
Thailand Tourism 2024 isn’t just about places to visit; it’s an immersive experience that goes beyond destinations. From displaying different regions to inspiring travel campaigns, the event offers more than meets the eye.
Furthermore, at the Net Zero Zone, there’s a firm focus on sustainability, sharing goals and projects for a greener tourism industry.
From regional exhibits to inspiring travel campaigns, Thailand Tourism 2024 ensures to make a long-term influence on visitors, encouraging them to explore Thailand’s rich heritage and natural beauty responsibly.
With the emphasis on sustainability at the Net Zero Zone, the event establishes a significant example for the future of tourism in Thailand and beyond.
By Thai PBS World Feature Desk
